What and how you share your wisdom matters. Ask yourself if you’re committing these common #thoughtleadership sins: 1. You only share the wins Nothing is a bigger turnoff than someone who is continuously boasting. People respond to those who are genuine and admit when they’ve made a mistake. 2. You push your product or service Don’t make the mistake of using your platform for blatant self-promotion. Instead, provide value by serving, not selling. 3. You try to cover too much ground Stick to those few areas where you are expert. When you stay within your wheelhouse, your audience sees you as the go-to person. 4. You never get to the point Meandering signals that you’re unorganized and unsure. Keep to one brief, compelling message. 5. You share haphazardly or infrequently Regularly and consistently publish your wisdom, so your network looks forward to—and trusts—your insights and observations. 6. You post & ghost Merely posting isn’t enough; you want to start conversations and build relationships, so engage with those who engage with your posts. 7. You’re not telling a consistent career story People want to learn more about thought leaders. Create a cohesive, up-to-date and engaging presence that aligns with your content and supports your positioning. #personalbranding …see more