‘Talent Marketing’ I didn’t make that up. It ain’t ‘Marketing’. It’s not exactly ‘employer branding’. When talents get 7-10 job offers every single week. When companies struggle with paying candidates what FB, Amazon, Microsoft and Google can easily afford. In this reality, you need more than just actively reaching out to candidates. In marketing, Lead-gen will get you that steady flow of leads every business needs. But Demand Gen will always get a much higher conversion rate. Talent marketing follows the same rule. You want these talents to be interested in you. You want them to approach you. You want them to WANT. #hr #hiring #career #marketing …see more