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Natalie Riso

Marketing @ 500 Startups | 3x Linkedin Top Voice

405743 followers 500+ connections
“'But nobody cares about my opinions,' they say. 'It would make me feel conspicuous.' 'They’ll care if you tell them something interesting,' I say 'and tell them in words that come naturally.'” - William Zinsser I've noticed that many people on LinkedIn feel like they don't have enough experience or expertise to start creating content. They leave it to this group of self-identified #LinkedInCreators as if the "creators" are the only ones able to give value to readers on the platform. I was reading Zinsser's On Writing Well for a class and found it incredibly relevant to why you shouldn't be afraid to put out LinkedIn content. While much of the platform's content can be technical, value doesn't have to come from verbose language and complicated analysis. Great content comes in many forms from many kinds of sources: students, CEOs, entry-level employees, stay-at-home parents, consultants, professors... I may be biased, but some of the best content I have seen is from my fellow students and young entrepreneurs. Check out some of my favorite people on LinkedIn who are creating real VALUE through their content and community building efforts.  - Frederick Daso - Tim Salau - Tiara Conley - Manu Goswami - Sam Park - Joel Hansen …see more

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