So bang-on and so perfectly written. Thank you, Bob Hoffman . #cannes2019 #cannes #marketing #advertising

Congratulations to Natalia Karayaneva and everyone at Propy Inc. This investment by the National Association of REALTORS® further validates that the future of transacting real estate is online. #propy #NAR #blockchainnews #blockchain #nationalassociationofrealtors #internationalrealestate #realestate …see more

Brilliant move by Netflix to partner up with SiriusXM thus leveraging the comedy content they're already creating (and create other content too obviously). Not only will it act as an acquisition channel but will also help amortize the costs of said content. #siriusxm #netflix #comedy #brandextension #brand …see more

Another great read from Dan Runcie on the business of hip hop. This time on how hip hop artist Nipsey Hussle is applying D2C and scarcity models to grow and retain his fan base (which is brilliant, btw). #hiphop #business #d2c #directtoconsumer #savvy #musicbusiness #musicbiz …see more

Completely agree with this. There is a big difference between a confident leader and ego-driven leader. The former helps everyone see the way forward, the latter simply wants to be lauded. #leadership …see more

Further proof that retail isn't dying, it's being re-invented. #onlineshopping #consumerbehavior #retailing #technology #retail #amazon #nike …see more

This is Procter & Gamble 's response to eroding market share? To trademark LOL, WTF, etc? Really? #marketshare #millennials #proctorandgamble #PandG #CPG …see more

Facebook  clearly suffers from not having a research-based, well understood and disseminated brand position (brand promise, brand attributes, brand story) that is applied consistently. If they had that, you wouldn't see the "deer in the headlights" reaction to what is going on currently. My guess is that much like Uber , the company simply grew and grew and what passed for a brand position is most likely a mission statement, vision statement, or worse, a functional statement (e.g. "Connecting the World"). Discovering what the brand needs to be in all constituency's lives should be job #1 for the new CMO so they can align all efforts from the same playbook. Naturally, without buy-in from Zuckerberg, though, it'll never happen.  Oh, and knock off the "we're a victim here too" ad campaigns. Take your lumps to the extent it doesn't expose the company to legal or financial ruin and move forward. #facebook #branding #transparency #positioning #brand #brandposition #brandmanagement …see more

A good deep dive into psychographics here (although I take issue with calling it a "dark art"). When used properly and in conjunction with demographic data, psychographics provides context around whom you are targeting which makes for a much more relevant ad experience. #marketing #advertising #targeting #psychographics #demographics #relevance #context …see more

To my mind, Instagram Stories is the most underutilized free social marketing tool. Here's a great example of Burger King Corporation rocking that idea in Spain.  #instagram #socialmedia #socialmediamarketing #instagramstories …see more

This is pitch-perfect experiential marketing by HBO . Not just from an execution standpoint but targeting as well.

A new The Harris Poll shows people want products that make them happy and healthy. Makes a great case for doing deep consumer research (like we did Netflix when it had to be a freestanding brand) and why psychographics are more important that demographics. …see more

Hot on the heals of the J. Crew retail tailspin because they didn't try to adapt comes this story of how Sephora is thriving in retail. By doing the opposite.

How do you know you're ahead of the curve? When hackers try to hold you hostage but end up providing content marketing for you instead. I guarantee you no one was thinking of signing up, then stopped because they heard that some episodes from season 5 of OITNB were available on torrents. …see more

Thanks to the exceptional growth of content marketing, great writing and editing have never been more important. Is your organization investing where it should with regard to strategic content development and media services?

NYC’s current mayor sucks, our city is in deep 💩, and we need help! I just listened to James Altucher ’s podcast with ERIC ADAMS, Bourough President of Brooklyn. Adams is running for Mayor and has my vote. He sees NYC’s issues clearly and is focused on solutions. Please listen and let me know what you think!🍎🍎🍎 …see more

If you are over fifty years old you should look at the mounting evidence that two inexpensive MMR (Measles, Mumps, Rubella) shots can stimulate the immune system and greatly moderate COVID-19 symptoms. I recently got mine from a pharmacy! "MMR Vaccine Could Invigorate the Innate Immune System to Fight COVID-19" https://lnkd.in/gXs8qsZ "An investigation by the World Health Organization suggests that MMR vaccines may help protect adults over 50 from COVID-19." https://lnkd.in/gT8B2r4 I got my MMR shot at a local CVS. Costco offers them, and so does Walmart. It's two shots spaced four weeks apart. You can find discount coupons on GoodRX. It's a very safe vaccine that's been in use since the 1960s, I consider it as inexpensive insurance against COVID's worst symptoms. PS: Even if you had measles and the mumps growing up you should consider MMR because it's the rubella part part of the vaccine that is important due to its similar shape to the coronavirus. #MMR …see more

The future has been accelerated -- and so have its problems. The COVID-19 crisis has brought the future closer with a boost in the use of tech across every industry. This shorter timeline to the future means we now have to deal with the societal issues much sooner. https://zd.net/2Yp8I04 #FutureFaster #siliconvalley #svforum …see more

Media paywalls during a time of crisis are a very bad idea. They become a lethal digital divide. Everyone needs easy access to truthful media — yet it's only for those that pay. But the subscribers will pay a hundred times more if their neighbors struggle without the right information. Paywalls are nonsense and make no sense during times of crisis.

"We don't listen...we wait and anticipate..." Wow. This sent shivers up my spine. This is one of the most important and boldest Ted talks I've seen. Cassie Jaye has incredible courage and she's driven by her strong ethics and her compassion. This one of the only ways I've heard that seems to offer a way forward to heal this division between genders. The media coverage is exceptional—it is not the norm—the majority of men are huge supporters of women's rights. We have daughters, sisters and mothers. We need a way forward …see more