Daylight savings. We love it when we gain that extra blessed hour of sleep—and hate it when it means it’s pitch black by the time we leave the office. Is that gloomy time making you lose focus? Read this recent article to keep your focus.

Looking forward to attending Close the Gap Foundation 's STEM Panel this Sunday with our Spark Scholars to bridge the STEM and network gap among low-income students! I can't wait to hear all your inspiring journey to STEM, Florence Lucey , Geri Madanguit , Erika Cruz , and Sophie Pham ! The panel will be moderated by our very own people ops lead, Cecilia Liang ! Interested in attending? Check out our LinkedIn Event in the comments! #stem #networkgap #plusonepledge #closethegap #mentorship …see more

Dr. Anthony Fauci just finished an insightful Zoominar with NBC News anchor Kate Snow for the global Cornell University (which currently has a 0.04% positive Covid rate) student and alumni community. He took questions from 3 Cornell students, including one from a fourth-year Cornell Weill Medical School (his alma mater) student who asked him about his advice for physicians trying to more effectively communicate their ideas to a broad audience. To paraphrase his answer: ‘Don’t try to act smart. Be understandable. You might come off as highly knowledgeable, but if no one understands what you’re saying, you’ve failed to communicate.’ #cornelluniversity #communications #covid19insights …see more

VR, chatbots, Snap, but also healthcare affordability and corporate introspection are some of the “flops of 2017” highlighted in this roundup of views from top voices by Chip Cutter . For me, Twitter’s attempt to save itself from rapidly fading relevance was another example. What do you think was the biggest failure of 2017? …see more

Over 220 Marketing leaders from huge brands and leading agencies have contributed to this book. I wrote a bit too and a cracking foreword by Mark Ritson £20 for lots of clever insights with ALL the proceeds going to the NHS charities Covid appeal. I've been told to read out my favorite part on video here, but don't like being one of those voice to camera people. But if 10 people buy it from this link I'll do it. …see more

Somehow everything about the notion of apps these days seems like an old fashioned way to think about how we use devices. Feels like there is a better way. Customer flows around needs, based around “journeys” more than fitting into the artificial gated worlds of apps. TV is a mess of apps when i just want to watch what I love, social media forces us to spread ourselves across different places, a typical smartphone means having 5-10 apps for different devices. Why can’t the experience work around what people want to do. I rarely download new apps, those I download I never use, doesn’t mean there are lots of new experiences to create and new ways to make money …see more

So who does the best trends in the general marketing/ world is changing field? Mary Meeker? Activate Tech and Media? Fjord? Would love to hear your views....

A picture may paint a thousand words. But to explain VR either takes a million words or about 30 seconds with it on.

There is a lot of fantastic quality "native" advertising that has literally nothing to do with the brand that paid for it all. If all you are doing is sticking you're logo on a publications work, you've missed the point.

Help me out? I am seeking #DEI consultant referrals to share with a company in the military-industrial sector that wants to bring more diversity into the organization. From what I understand it sounds like difficult, and much-needed work. Thanks for recommendations I can share. …see more

On #EarthDay it's important to talk about #greenwashing . This short video explains 3 ways brands greenwash, and 3 ways some are operating with integrity. Resources mentioned within are in the comments. #marketing #branding #pandering …see more

I am going LIVE with MK Getler to discuss: What is PX and why should B2B firms adopt it? How can marketing and sales team shift from generic to genuine? From personas to personalized? How did the Alyce marketing team pivot quickly during Coronavirus? Find out - and ask your questions! Register for the YOUniverse event live, the week of April 27th: http://bit.ly/katiemartel …see more

You might have 99 problems, but unfortunately, preparing for a trade show probably isn't one. What you do have, though, are 99 other ways to generate new leads while you wait for trade shows to return. You could: ✅ publish a whitepaper ✅ host a web event ✅ work on link-building ✅ perform a content audit ✅ start a rewards program ... and so much more. #b2bmarketing #marketingstrategy #contentmarketingstrategy …see more

Your tech brand wants to increase market share. You want to attract new customers. So how do you do that? Answer: with a great PR strategy. Investing in your PR strategy can help you: ✅ strengthen your brand's reputation ✅ connect to your target audience ✅ promote brand values ✅ enhance your online presence ✅ achieve long-term success #pradvice #techstartups #prstrategy …see more

For decades, becoming a #CMO was the pinnacle of any marketer’s career journey. The opportunity to be at the helm of a company’s messaging, #contentstrategy , and community management used to be the thing to strive for. But now, the limelight that once surrounded the role of a CMO is dimming more and more as time passes. Over the last few years, due to a number of reasons, the CMO position has been experiencing a rocky transformation. And #marketing experts need to know what to do now. …see more

I’m so proud of my Daddy Sanford S. Williams !!! He’s been appointed as Special Advisor to the Chairwoman of the FCC, advising the Chairwoman on work the agency can do to expand opportunities for communities that have been historically underserved. My dad is seriously the kindest most compassionate human on the planet. I love that he’s always taught me to use my gifts and my voice to unapologetically advocate for people who are often marginalized, overlooked, and discriminated against. So proud to be your daughter!! 😍 …see more

It's been over one year and I've yet to share my full TEDx Talk - partially because I don't like watching myself on film (ugh), and partially because feminism has always been a very sensitive subject for me. I was chatting with a friend today who reminded me of its existence, and I thought, "I think it's time I shared this with the world." So here is to all of my brave, incredible, strong, NASTY women! Take that insecurity! #feminism #whatdoesafeministlooklike …see more

Sending a HUGE congratulations to two women I’ve known since they were in high school back in #Detroit , and who have conquered their career goals and dreams in the most inspiring ways! Jemele Hill and Kelley Carter , you make Detroit proud. You’ve become the role models thousands of young Black girls who dream of #mediacareers really need. And you’re teaching this former #mentor about the power of #focus , #commitment and #persistence . I’m so honored to say I knew you when! Showtime Networks Inc. Deadline Hollywood #blackexcellence #BlackHollywood #Hollywood #writers #creativecareers #creativewriting Sony Pictures Entertainment …see more

“Every year in #Nepal , women die while sleeping in a shed outside their home because they are on their period. The cause of death is often smoke inhalation from lighting a fire to stay warm.” “Why It's So Hard To Stop Women From Sleeping In A Menstrual Shed” - via NPR “Goats and Soda” #globaldevelopment #menstruation #gender #genderjustice #womenandgirls #EndPeriodShame #PeriodEndOfSentence …see more

To end HIV/AIDS, invest in community workers and other health care providers, via STAT News #WorldAIDSDay #globalhealth #communityhealth #communityhealthworkers #hivprevention #healthcare #HealthForAll …see more