🚀 Go Remote While Building Your Business I’ve been working remote working since 2019, and what I love most about remote work is freedom. Freedom to travel and freedom to do things in my own pace. #remoteworking or “flexible” working has been around for a while now, and the idea of offshoring or outsourcing isn’t new. This way of working and building teams is still considered relatively new. With that comes challenges, such as: 🍗 How can you operate effectively while travelling 🍗 How can you add flexible work to your existing business 🍗 How do you attract and hire great talent remotely? 🍗 What legal things do you need to consider? 🍗 & my topic: how do you build your brand while building your business remotely! Join me and 24 other experts on the upcoming #RemoteBusinessSummit (Nov 18 - 22), as we’ll be tackling these key topic areas: - Launch strategy - Growth strategy - Leadership development - Team recruitment &culture - Tools & Systems I’d love to have you join me. I’ll be giving away an awesome prize (my online course & workshops) to 1 lucky person who watches my talk live. Register here (it's FREE) 💡 https://lnkd.in/gKJmMEs #stringtheory #stringvideo …see more

You're thinking about how to stand out from the crowd. You can. You can stand out on LinkedIn. This is particularly important if you're: - Looking for your next job - Marketing yourself as the expert or authority - Attracting clients - Growing an audience - Increasing visibility online Why is this important? With the current climate, we need to make an effort to be different, not to be part of the crowd. To show that you're capable. To show your personality and character. To stand out, you need to brand yourself. How? Tell your origin story. Show yourself on video. Be more visible on LinkedIn by creating content. LinkedIn has brought a lot of opportunities for me. I love to share what I learnt, all you have to do is drop a "fried chicken" or 🍗 I share a personal tip or two. #stringtheory on #personalbranding #linkedinmarketing …see more

It's not hard to stand out on LinkedIn. Think about how you want to brand yourself. Specifically, think about how you want to position yourself. The way you market is actually a series of reinforcement. You reinforce: - your expertise (by your portfolio of work) - your messaging (the way you tell your stories) - your beliefs system (they are your values) - your character (who are you) - your network (whom you build relations with) - your point of difference (your usp) A way to accelerate all this? Be the trusted voice. Have high visibility with strong content development. The ones who win the game on LinkedIn are... The ones who create original content. You can stay silent if you like. Let others take the spotlight. Stay unheard. Stay unseen. Stay in the dark. Or you can step out and take ownership of your expertise. The choice is yours. #stringtheory on #personalbranding …see more

There are 2 ways to go about achieving brand success. The first is the path that everyone takes. This seems easy to start with but becomes incredibly painful as you continue along the journey. Eventually, it becomes crowded because there are many people taking this path. This is the path of creating posts for the sake of it, and not leveraging content to reinforce your positioning. Then there is the harder way. Few people choose to head this way. But it is the path that ultimately leads to success. This is the path of brand building that's sustainable and worthwhile. It's about building a brand that leaves impact and legacy. On LinkedIn, I have noticed where people are... Creating and repeating the same content mistakes... Researching but never taking action... Refusing to invest in oneself and get help. It's an easy path but becomes incredibly painful as you continue. Then, there is the path less taken the path of active action, active coaching, of getting the RIGHT strategies that you help you build a brand. Here are some signs that you are on the correct path: 🍗 creating content that gets likes, comments (and sales) 🍗 growing an audience 🍗 brand deals So which path are you on right now? Easy or hard? #stringtheory on #personalbranding …see more

To not post or post something random? Being super busy. Marketing is likely a low priority for you. You rather spend time with family. You’re busy catering to clients. You’re finding clients. You’re stuck in meetings. But in this covid-age, it’s do or die. Yes, many business have to pivot online. Many have to re-position their expertise to another market. Being online means being able to cultivate attention and attract the relevant audience. Still, how do you create content? If I was in your shoes, this is how I go about it; The way I’ve organise content is based on brand reinforcement and minimal frequency. 1. Which channel? Pick one that has your target market 2. Build a bank of content idea. You can do a brain dump or be #SEO driven. 🍗 pick 3 content pillars or themes that reinforces your brand 3. Block 30-60mins time to plan for the Month (by now you should know how many you should create) Basic maths: 1x per week = 4 posts for the month. 4. Block another time to create This is where batch creating come into play. It’s more attracting about your target market and being on top of mind. Execute these steps. This is one of many steps to helps you become the trusted voice online #stringtheory on #digitalmarketing …see more

What do you think is key to LinkedIn engagement? During this week's LinkedIn Live, I will be sharing what makes a good (and bad) post. A common thing I see is that people treat LinkedIn like twitter, and posting 5x per day. But that doesn't make sense if you have less than 2000 followers. Engagement like commenting is what the LinkedIn Algo-gods want to see. Posting is good. When there's no comments or conversation - that's bad. It shows that you don't have an active audience. Thoughts? ---- Watch my livestream at 11.30AM AEST time tomorrow #stringtheory on #personabranding #digitalmarketing #linkedin …see more

Today, #EarthDay , and every day, we believe we should leave this planet cleaner than how we found it. By 2020, S'well aims to help displace 100 million plastic bottles from entering landfills, waterways and other undesirable locations. Join myself and #TeamSwell in the fight to #ReduceTheUse by signing the Million Bottle Project Pledge — https://bit.ly/2PnUTce

I’m looking for a super-talented art director with awesome digital skills - social and display ads. And, a killer (savage) blow-my-mind copywriter. And a couple of insane social media monsters. Remote work. Starts yesterday! Thanks to all.

Shelly Palmer #strategyhacker livestream January 20, 2021 It's Inauguration Day 2021. A new administration, new hopes, new dreams and a new world of mixed reality to deal with. I'll talk about how big tech is dealing with misinformation, and we'll explore how we might frame a discussion about social media policies and potential regulation. Plus, I'll introduce the 2021 Shelly Palmer Trends & Insights Report - available now (free of charge) at https://lnkd.in/gHQ_S5h And, as always, it's AMA live. Join our social network https://lnkd.in/gZeYrXG Training, plus free resources and downloads https://lnkd.in/gHQ_S5h Upcoming salons https://lnkd.in/gkWsDaa Subscribe to our Daily Newsletter https://lnkd.in/gVYzDX8 …see more

Though it’s not our fault distractions exist (as they always have), managing them is our responsibility. Being indistractable means striving to do what you say you will do. Indistractable people are as honest with themselves as they are with others. If you care about your work, your family, and your physical and mental well-being, you must learn how to become indistractable. For those of you who have read Indistractable, what’s been one of the biggest takeaways for you? #Indistractable #Focus #Attention …see more

Should people stop saying "Merry Christmas"? I just published a my take in a new post titled: "I Changed My Mind About Saying ‘Merry Christmas,’ and You Should Too" There are some twists and turns in the post so please read it FIRST and THEN let me know what you think. https://lnkd.in/d5jpq36 …see more

When it comes to becoming indistractable, you have to resist whataboutism. Too often, after hearing the four steps to becoming indistractable, people respond with a list of reasons why the techniques won’t work for them. What if I work overtime and don’t have time to exercise? What if I don’t have time to cook healthy meals? What if I can’t spend time with my family because I need to finish up a work project? My response: Just try it! Everybody has obligations to their families, themselves, and workplaces that can interrupt plans, but everyone will find a technique or strategy to help them stay focused and live the life they want by reading the book. Whataboutism misses the point of the Indistractable model. The goal isn’t to prescribe rigid tasks. The goal is to decide how you spend your time with intent. Maybe you can’t always unplug from work exactly at 6:00. But what CAN you do to align your time with your values? Being indistractable isn’t about never getting distracted. It’s about learning WHY you got distracted so it doesn’t happen again. I recently had the chance to speak to Armaan Khendry on The Next Move Podcast about the science behind distraction, timeboxing, and the four steps to becoming indistractable. I’ve included a link in the comments section 👇 …see more

As the debate rages on whether Artificial Intelligence (AI) is good or bad for humanity, we at Bright Machines are doing our part to ensure our robots remain as good (and intelligent!) as possible :). This poster is prominently displayed in our Israel office in the aptly named Asimov Cafe - courtesy of Tzahi Rodrig :). Want to help us build the smartest and friendliest robots on Earth? We're hiring!! #brightmachines #brightpeople #ai #hiring …see more

Do you want to make money or change the world? I get this question often. I want to do both. It can be done...as McKinsey's latest report shows. Thanks Vivek Pandit  #impactinvesting #responsibleinvesting

I truly believe this. The silver lining is that necessity has pushed us to innovate quicker and faster than most thought possible. The next steps will still be difficult but we got this. #radicalcpa #covid19 #coronavirus #cpas #accountants #cpalove #accountantlove …see more

You can still register for the virtual book launch today! Join me and co-authors Byron Patrick, CPA.CITP I CGMA , Chris Mahl , and Enrico Palmerino plus special guests for a live, interactive panel and launch party. It'll be a great time. See ya there! #radicalcpa #botkeeperfordummies http://ow.ly/HY5V50BoMVR …see more

Executives often have a fear of missing out, which can make them hasty to implement whatever technology they think is the latest and greatest. However, it’s not so great if the company doesn’t have the basics in place to provide a foundation for that new tech – and if they try to implement everything at once, it can be a recipe for disaster. What are your thoughts?

#Amazon said last week that it would put $800 million into cutting its Prime Member default shipping option from two days to one. While analysts fret over the hit to profits and Q2 guidance it was a lesson to businesses on the importance of — and value in — investing in creating certainty for its customers, and why investing in certainty is a sure bet. …see more

Facebook has long admired #WeChat , and the powerful commerce ecosystem that 1 billion Chinese people use every day. It’s been the cornerstone of Messenger’s monetization ambitions since 2014, and now, five years later with #Libra and #Calibra , the global #payments foundation hopes to move its monetization meter in that direction. If #Facebook and #Messenger want so much to be like WeChat, they have a funny way of showing it — since they’re doing the opposite of everything WeChat did to become successful. Here’s why. …see more

#Delivery aggregators tout themselves as a lead gen channel for #restaurants as they work overtime to disintermediate the restaurants from their customers. Olo CEO Noah Glass tells me about its latest #Google integration that restaurants are at risk of bringing a knife to a gunfight with these digital-savvy platforms. Here’s why. …see more