AI is being harnessed for several practical applications. But did you know that it can help predict (and prevent) power outages? VIA is a startup based in Boston that is helping the world's biggest power transmission companies ensure they keep the lights on for all of us. I recently interviewed VIA co-founder and CEO Colin Gounden about how he finds the kind of talent they need to build their fast-growing business. …see more
What’s the least favorite item on my daily “to do” list? Writing the list in the first place, of course. Just thinking about it makes my shoulders tense up. That’s why I’m so intrigued by the idea of a “did it” list. Even the name makes me smile, because it suggests the sheer enthusiasm we felt as children when we experienced an achievement (large or small) and shouted “I DID IT!” Along the way to adulthood most of us lose the sense of joy that can come from getting something done. What if we wrote that dreaded list as a victory lap, thinking about what we’d celebrate getting done? What would you feel really good about accomplishing by the end of the day? What would make your boss happy? What task has been hanging over your head like a baby grand piano? What would make you feel as if you'd taken an important (even small) career step in the right direction? What would help you feel like a kid again? …see more
Yes, I've given into the temptation of using free public wi-fi. Who hasn't? 75% of us say we've accessed email on a public network, for example. But the dangers to our security are not worth the convenience.
It is a GREAT day when I can give this talk to a team of tech professionals navigating the collision of social movements & marketing. Today was a great day. Kudos to the team at Uberflip for hosting me for this discussion at their FY kickoff. It was a conversation about how to move beyond performative allyship to meaningful support... and it matters more than ever. Randy Frisch Amanda Naccarato thank you. …see more
Have been asked for my take on the gay Oreo #proudparent ad (link in comments if you haven’t seen it.) Love the story. Moving + beautifully made. But, I went through this exact heart wrenching journey of coming out, seeking acceptance from parents, wanting nothing more than to be told, “we love you, you’re OK.” That feels... trivialized. For a cookie ad.🤷🏼♀️ Grateful, still, for positive representation. …see more
Why should Naomi Osaka walk out? Why should the Bucks refuse to play? Because it creates disruptive shock waves that remind a society that does not value Black life that Black life is essential to society. Good trouble!
From McKinsey & Company #COVID19 is changing how consumers behave across every aspect of their lives: …see more
Who's going to #ModernCX in Chicago from Oracle Marketing Cloud ? I had too much fun last year, and can't wait to return. https://lnkd.in/eeFMN48 …see more
"Capitalism, I acknowledge, has been good to me... To my fellow business leaders and billionaires, I say that we can no longer wash our hands of our responsibility or what people do with our products. Yes, profits are important, but so is society. And if our quest for greater profits leaves our world worse off than before, all we will have taught our children is the power of greed. It’s time for a new capitalism — a more fair, equal and sustainable capitalism that actually works for everyone and where businesses, including tech companies, don’t just take from society but truly give back and have a positive impact." …see more
Can we talk about envy for a minute? What a waste of time, emotion, and potential. Envy prevents us from collaboration. It hinders our ability to celebrate, or often achieve, even our own goals and achievements. It threatens relationships that could be mutually beneficial, and is entirely unnecessary. I wish our industry would talk more openly about this epidemic, become less reliant on ego and empty accolades that feed our insecurity, and instead recognized the incredible potential we each have to help each other and the communities we serve, lead, and represent in our work. "Although the German word schadenfreude—delighting in others’ misery—rapidly entered the English lexicon, the term mudita (from Pali, an ancient language of India), used by Buddhists to mean “rejoicing in the good fortune of others,” has not." Decade-old HBR article, more relevant than ever: …see more
“People should be savvy about when apps and memes and games are encouraging everyone to engage in the same way,” she said. “It puts the data in a vulnerable state that becomes something that can train facial recognition and other kinds of systems that may not be intended the way people are using it.” Kate O'Neill …see more
A couple of weeks ago at PLAY 2019 in Boston, I presented a few ways to defeat buyer apathy using videos. In my guest post for Brightcove , I’ve included 5 of these tips and some relevant examples, and my take on why they’re so effective. Featuring: Eloqua Lucidchart Slack Cisco Moz + Rand Fishkin Adobe #videomarketing …see more
A friend (B2B head of #marketing ) is budgeting for what events her team will attend in #Boston in 2019. What shows would you suggest (and why)? Thank you for recommendations.
20 #Marketing Goals That Are Just Plain Better Than “Growing Revenue” via Allison Snow 1. Shift the revenue mix from low-margin to higher-margin products. 2. Shift the mix from many small deals to fewer larger deals (or the reverse). 3. Penetrate new industries, geographies, or segments with an existing product or service. 4. Increase net new customer acquisition from a specific industry, geography, or segment. 5. Improve customer service proficiency for upsell and renewal revenue in a specific business line. 6. Increase average customer lifetime value. 7. Support a struggling geography. 8. Decrease attrition rate. 9. Increase average deal size by xx%. ... the rest here: …see more
Boston... I have an amazing friend who is an entrepreneurial business and financial strategist (and MBA). She's about to sell her small business, and is looking for a change of pace. "I'm looking for a position I can use my finance and entrepreneurial skills to impact the business and the customer (not just a support function) and looking for stability (not a small/brand new start-up but established or corporate.)" I can't say enough wonderful things about her. Can you help me introduce her to a new adventure in finance, entrepreneurship, innovation, and similar roles? katie@katie-martell.com …see more
"With regards to these social media arguments, the truth is nothing is 'dead'. The only thing that is 'dead' is single channel prospecting (e.g. only cold-calling or only social). All the channels (emails, phone, and social) are very much alive, and are being used together to great success. Prospecting today is about multi-touch, multi-channel outreach campaigns." Craig Rosenberg …see more
Uber , Tesla , and every other company in the news for the wrong reasons this week... pay attention. One of the reasons I was so excited to consult with A llocadia was the chance to work with founders K ristine Steuart and K atherine Berry, who set a fantastic example for the tech industry related to equality. Today on #IWD2017 they share some impressive stats: A 46% female workforce, 39% of which holds technical roles, more than 50%+ female board, 33% female leadership team, and 43% female managers throughout the business. The company puts real, tangible initiatives in place to foster a culture of equality (detailed within this release) and the results are clear. …see more
Stoked to be on The Recipe by Abacus.Agency on December 17th talking Brand and how companies should think about building their Brand bank. Check it out, if you get a chance, and let me know what you think. #marketing #brand #brandbuilding # #brandstrategy #netflix …see more
While this obviously doesn’t fix everything, it certainly is a big gift and worthy of praise. Well done, Reed . #netflix #blacklivesmatter …see more
People have debated Steve Jobs leadership style from here to eternity, but he knew how to write an email. Check it out. Are your communiques this solid? The basics matter more than you think.