Very thankful this week for my 100% volunteer, unpaid leadership team at Boston Content  who give their time, their energy, their ideas, and sometimes even loan their money to make things happen for our now over 2,000+ members (a milestone we just reached together this month!) The team has been hustling to make next week's career event a success (get your ticket if you haven't already) where we're announcing the official launch of the BosCon job board:  https://lnkd.in/dgGY25p My heartfelt thanks to each of you, especially my partner in crime Katelyn Holbrook ! Juliana Casale   Vanessa Theoharis   Sara Morgan   Julie Carey   Anuj Adhiya   Mary Austin Williams   Katie Burkhart   Brendan B.   Jenna Gilligan .  I see you, I appreciate you.  https://lnkd.in/evTbnmN …see more

Friends attending #INBOUND17 - please join Boston Content  Tuesday evening for a fantastic night of expert talks and bad jokes.  (Bad jokes courtesy of me.) …see more

"Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret. Suddenly, if the telephone line from your unconscious is open, a big idea wells up within you." - Ogilvy, h/t David Cancel …see more

Goldman Sachs is looking at moving to potentially BOTH Dallas and Miami. This is why Zen has a presence in both these awesome cities. Glad to see more companies catching on. ;)

Why More Women Are Looking to #DirectSelling for Their Entrepreneurial Dreams @AvonInsider @MaryKay @ThirtyOne

I've always wanted to say "I'm big in Japan." �� This is what happens when a major paper in Japan interviews you on the merger between AT&T and Time Warner, and you can't understand the published copy because well...#idontspeakjapanese

The car company BMW has redesigned its logo...kind of. I say "kind of" because it won't be used to badge cars. Wait, what? Why not? So, I'm sharing this piece I wrote last year about when a company should change its logo. TL;DR - only if there's a strategic shift or the original was poorly designed in the first place (or is dated in some obvious way). By not applying it to everything they do, BMW has signaled it's not the former. And from what I can tell it's not the latter. BMW seems to be suffering from "brand fatigue." It happens a lot. A venerable, well-recognized logo with brand equity baked in is suddenly changed. Sometimes it is leadership (marketing or otherwise) wanting to "shake things up" other times it's just that the company has been using it for so long they get bored with it and assume the rest of the world has as well. Unfortunately, neither are solid reasons for losing brand equity. #BMW #logodesign #graphicdesign #brand #brandfatigue #rebranding #visualbranding #logoredesign …see more

A lot of folks hear "brand" and think "marketing." The reality is that marketing isn't brand and brand isn't marketing. #brand #brandpositioning #marketing #brandstrategy #brandpromise #kaizen …see more

The mistakes people make with content marketing is that the content is marketing - it needs to be a service. Content has to be useful to its audience otherwise it will have zero impact.

A couple of days ago,  Andrew Chen tweeted about how startups spending money on brand advertising is a waste. As someone who has written about this before, I have to agree. But, while startups shouldn't try to buy their way to brand recognition, they also shouldn't engage solely in "growth hacking.” Growth hacking techniques, used in conjunction with brand, are so much more powerful. Around '00/'01, the only people buying DVD players were early adopters. The ability to target them was limited. So our CMO at Netflix set up a bounty program for OEMs. They would place our "red ticket" on top of their DVD players at the factory and we would pay them for everyone who converted from a free trial to a paying customer. It was brilliant. The target audience saw our advert at the pinnacle of their DVD player purchase experience - the unboxing. Sounds like growth hacking, right? Yes, but the insert was brand-based. Meaning that the messaging, visual assets, colors, etc. all tied back to the brand position such that when the potential customer landed on our home page it was a continuation of the brand experience. It wasn't growth for growth's sake. Bottom line? Figure out your brand position so your company can grow with purpose. #advertising #netflix #growthhacking #marketing #growth …see more

Game of Thrones was cool and all, but #WatchmenHBO was the best sci-fi/fantasy series of the last decade

Let’s talk about it! I haven’t always been the biggest Kanye fan, and I’ll be the first to admit I don’t always agree with his political opinions. BUT! The way America has crucified this man as he’s attempted to turn his life around baffles me. I had a chance to attend Sunday Service, and I’ve never felt so loved and so accepted. The message of his new album? Love yourself. Love others. Stand up for what you believe in. And be the best version of yourself, unapologetically. How can I be mad at that? As someone who identifies as Christian, I’ve struggled to reconcile my faith with the judgmental, unforgiving and often downright hypocritical attitudes we often have towards others. I’m not perfect. If all of you knew my story and my past, you might cancel me too. No matter what mistakes we’ve made, or what terrible things we’ve said and done, we’re all God’s children. We’re not defined by our past, or our mistakes. That’s what #grace is! Newsflash: Reconciliation requires a willingness to reconcile, and cancel culture leaves no room for growth, change or humanity. Check out my latest article in @thoughtcatalog! …see more

I don't like protests. I think there's a better way to promote change and create the economic freedoms black people need to be free of systemic oppression in the US - buy black. #racism #blacklivesmatter #writing #blogging #media #KellyeMedia #economics #freedom …see more

The irony of having to tip the mask applied to keep you safe. Welcome to life in America as a black man. #race #racism #coronavirus #covid19 #bias #stayhome

Y'all know I love a good list, and this one has some common sense gems that you should refresh yourself on if you're interviewing for jobs. #KellyeMedia #interviewing #jobinterviews #communication #gender #work #career

Women help women in ways that truly matter. #money #gender #work #salary #compensation #negotiation #leadership #KellyeMedia

Between 2014 and 2018, 3.7 million more people started freelancing. But what types of freelance gigs and side hustles are worth doing? #work #hustle

When you are in the public eye, there is simply a standard of behavior that you must adhere to. Always remember, today's media lasts forever. Power, fame, these things can be heady and easily change one's perspective and behavior - if allowed to. But at the end of the day, how you treat people, how you guard your image, how you protect your brand, how you behave as a decent, thoughtful, respectful and considerate human being, these things will win the day. Matt Lauer spent 20 years at NBC, and now his legacy is tarnished. What's worth it? The temporary satisfaction of indulging in bad behavior, or being smart, and knowing when and what to say to whom when it's appropriate? Make the choice. …see more

When the #coronavirus struck neighboring #China , #Mongolia was preparing for the February Lunar New Year, its biggest holiday of the year. But public events and outdoor celebrations were eventually banned, and #seamstresses were stuck with shops full of clothes that nobody needed. Now they’re fighting to survive. Global Press Journal tells the stories behind the #COVID19 headlines. Our reporters give the context you need to fully grasp this steadily changing story. #globaldevelopment #pandemicpreparedness #pandemicresponse #economicslowdown #economiccrisis #journalism #journalismmatters #internationalreporting https://lnkd.in/eynXqdC …see more

Thrilled to introduce myself at The Aspen Institute #HealthyCommunities workshop by sharing the fabulous 2019 @Global Press Journal Annual Report! Our exciting progress +vision for the future of #Internationaljournalism impressed the fellows! And if that’s not enough good news, #GlobalPressJournal was just named the American Psychiatric Association 2020 Chester M Pierce Human Rights Award winner for our #DutyofCare Program! We are honored to be recognized for prioritizing the physical, emotional, digital and legal security of our bold team of local #journalists . #journalism #internationalreporting #pressfreedom #womeninmedia #GPJ Global Press Institute …see more