“The list is diverse in a variety of ways. It represents a cross-section of industries from beauty to social media and established companies such as MillerCoors and Shake Shack as well as challenger brands like Curaleaf and Carbon. Sixty percent of the executives on the list are women. Thirty percent are people of color.” #CMO …see more

Oops... "It's 2019 and America's Most Innovative Leaders is 99 MEN AND ONE WOMAN" - Cindy Gallop re: Forbes

"At one point, the CEO indicated that he would know that the right shift had occurred when the CFO, chief strategy officer, and other C-level leaders were seeking the CMO’s advice on strategic business problems." https://lnkd.in/ep-73iE cc Kristine Steuart Sam Melnick …see more

What is the impact on the fight for women's rights when advertisers use feminism in marketing campaigns, but fail to live up to the ideals? I was interviewed by Samuel Scott for The Drum ahead of this year's #IWD2019 -- thank you for elevating this important message! https://lnkd.in/eFYEjTm See my new resource center on #femvertising and #fauxfeminism : www.fauxfeminism.com …see more

An agile career is one "guided by response to change, evolving job roles, and designed to optimize creativity, growth, and happiness..." Marti Konstant

"We’re living in the awkward adolescence of marketing and technology. The technology shows staggering, glittering potential, and yet implementing the technology can be a bumpy road." https://lnkd.in/dcd95DJ Tom Fishburne

Looking for great examples of IT Security or other IT-focused solution marketing. Individual campaigns or great brands. Harder to find than even my master Googling skills are up to. Any suggestions?

Interviewed recently for CMSWire about our 2016 Cintell marketing persona research -- take a look. https://lnkd.in/d7Y2jzJ cc Samantha Apparao Tony

This thread from Nandini Jammi on fraud in adtech is pretty astonishing and something all marketers should read and dig into. #adtech #onlineadvertising #digitaladvertising #customeracquisition #mobileadvertising …see more

I love everything about his ad from Salesforce (something I rarely say about any ad). It gets across the power and scalability of the platform, does so with excellent pacing and light comedy touches, and conveys a public health message all while being positive but not cloying. And the fact that it was made during a pandemic makes it even more impressive. Not sure if it was done by an agency or if it was done in-house, but it is extremely well done either way. Worth a watch. #salesfoce #commerical #tvcommercial #advertising #ad #howitsdone #marketingandadvertising #marketing Marc Benioff …see more

Employees don't look for new jobs - or new careers - for no reason, and when they do? It's rarely the work. It's usually the workplace.   https://lnkd.in/gphFsHT via @Inc

I absolutely love this idea. Typically when a neighborhood gentrifies, the ones left out of any economic benefit are the renters. For as little as $100, Nico offers renters the ability to buy in and gain equity from gentrification. Lifting up those normally marginalized by the process. #renters #rentalproperty #realestate #nico #equity #gentrification #liftallboats …see more

‪At Netflix , our marketing materials were often in the “change of address” package folks have to fill out when they move. Why? Because people are most open to new brands/products/services in and around big life events. Moving, having a child, getting married, things like that.‬ But this pandemic is also a big life event. Which means people who are shifting to new behaviors like working remotely and ordering groceries online are going to be trying new brands/services. Every DTC brand should be aware of this and be taking action. #strategy #covid19 #dtc #netflix #marketing #marketingstrategy …see more

Fun fact: Just because a company is bigger, doesn't mean it will win. Case in point - Walmart . That's right, circa 2005 Walmart decided it wanted in on the DVD-by-mail space and launched a competitor to Netflix . It's reasonable to think that a bigger company with more resources might be able to outpace a smaller startup. But for Walmart (their online division ran this) it was one of many initiatives. For us, DVDs-by-mail was all we did. And despite all the tongue-wagging at-launch about how they were going kill Netflix, Walmart ultimately folded up shop. By the way, this image is a scan of their envelope which was absolutely copied from Netflix. #netflix #netflixhistory #walmart #DVDs …see more

Netflix establishes a New York City "showroom" for its movies. Something they couldn't have done legally until just over a week ago. Will Amazon follow? h/t Gary Kenji McMath #streaming #theaters #movies #netflix #amazon #streamingwars #oscars …see more

I just published "Panera’s 3 missed brand opportunities" on how today's TikTok situation could have been avoided and how they could responded in a way that would’ve been brand building. #panera #companyculture #employeeonboarding #sousvide #communications #pr #brandpositioning …see more

Y'all know I love a good list, and as the lazy entrepreneur incremental but steady progress is right up my street.

Great writeup from Justin Bariso on how Best Buy turned back from the brink. #bestbuy #retail #strategy

After seeing a billboard and some online ads from a company for whom I am definitely a target but which misses the mark severely (on several points), I just thought I’d share some quick advice: 1/ Always lead with a benefit-driven headline for the consumer - if you want to back it up with factual statements about how your company pays that off, be my guest. But do not start headlines with words like “We do…” All it does is signal to the reader that you’re talking about yourself. 2/ Be straightforward - Get to the point. 3/ Remember that you are not creating “art.” Design, in the service of business, has a job to do. If your audience can’t piece it together, you’ve missed the mark. Note: I’m not saying “don’t be creative,” just don’t do it at the expense of the job to be done. Thanks for reading. I feel better now. #fridaymotivation #marketing #design #advertising #copywriting #consumerfocus …see more

I’m amazed that this still happens. I understand the desire to chest thump by the CEO of AT&T , HBO 's new owner, but here’s just a gentle reminder about other CEOs that have been dismissive of Netflix : - In 2000, John Antioco, former CEO of Blockbuster , once dismissed Netflix as a “niche product” - In 2010, NBCUniversal Media, LLC , Chief Executive Jeff Bewkes, dismissed the idea of Netflix being successful as “a little bit like, is the Albanian army going to take over the world? I don’t think so” See a pattern? Even taken at face-value these comments makes no sense. - Prestige? This year Netflix bested HBO to end their 17-year streak of having the most Emmy nominations. - Financial? Walmart 's revenues were $485B last year, Tiffany & Co. revenues were $4B Don't get me wrong, Netflix is not perfect, but seeing yet another CEO make this kind of remark in 2018 signals to me that he hasn't been paying attention. #netflix #atandt #hbo #ott #streaming #tiffanyandco #Leadership #walmart #nbc #nbcuniversal #comms #communications #blockbuster …see more