If brands were unable to control where their ads ended up, who was to blame for funding hate speech and misinformation, and how could it be stopped? Claire Atkin and Nandini Jammi in Adweek …see more

Does anyone know a freelance PR pro with experience in music and tech? #Marketing #PublicRelations #findapro

What am I looking at? The question is, what will YOU be looking at this Friday 6/12 at 11:00 PT / 2:00 ET? If you missed our private livestream on event agility, good news - I will be re-broadcasting it live here on LinkedIn. Join me and Keely O'Neill from Splash (SplashThat.com) for a replay of this conversation - she'll be live during the broadcast to answer your questions. The 1 hr conversation includes: - Examples of agile and repeatable event strategies - What attendees need from online experiences - How to build out a hybrid model - What mistakes to avoid when planning events. It's free, and will be broadcast right here on LinkedIn. This livestream is for event professionals, digital marketers, and everyone in between tasked with making events work. See you there! …see more

As we approach pride month (June), this news stings. Aimee Stephens passed today. She was fired from her job when she told her boss she was transgender. The Supreme Court is due to rule on her case this week. One of her last acts was to write a public letter to America’s employers urging them to: 1. Implement clear non-discrimination policies 2. Ensure equitable bathroom usage 3. Cover transition-related medical care 4. Educate leaders and respect those outside of the gender binary and those who are transitioning. (Including something as basic as eye contact.) "You have the ability to create and expand spaces where we belong – both at work and in our communities: When LGBTQ people are dehumanized, when our civil rights and our well-being are threatened by anti-LGBTQ legislation, companies have the power to blunt these attacks." This is what it means to support the LGBTQ community next month, not just rainbow-covered social media activations. RIP Aimee. Letter via Out & Equal (TW for mention of suicidal thoughts within the letter.) https://lnkd.in/ekHazHF #pride2020 #LGTBQ #equality …see more

Lorin McCann and I chatted about PR, brand values, thought leadership, and taking a stand. (23:00) "There’s a narrative zeitgeist game here. Get ahead of the trends - this requires you to be talking to buyers, understanding what's on their minds. Buyers are looking to you to set the pace of the industry. We live in a world of constant change and disruption. That’s not a unique experience. It's about finding out what really is at the heart of where your buyer is scared that the world is going, and getting ahead of it so that you're ready with insights, thought leadership, and commentary so they can look to you and say: This person, this company, is going to give me hope amid an uncertain future. This is where people place their trust in you. This is where shared values are created. This is where that idea of thought leadership takes hold and creates longterm buyers that are willing to take a risk and put their career in your hands." Thank you Lorin and Customer Intelligence Institute ! https://lnkd.in/ez_T6b4 …see more

Issue #133 of The World's Best Newsletter is live. Why we can't stop checking the news, how to research a new normal, cannabis and COVID marketing resources featuring: Sarah D. Lindsey Brinkworth Jess Mons Megan Graham Katelyn Holbrook Lee Odden Mandy McEwen Taylor Lorenz Molly Tolsky Katie Deighton Sarah Evans Kate O'Neill Get on the list: https://lnkd.in/ePA767x Read: https://lnkd.in/eMsT7iq …see more

"Every ad, political or commercial, should reveal its own provenance. Every advertiser should stand by their ads and their efforts to circulate them, and be held accountable for them." #marketing #advertising #accountability …see more

"On the one hand, the fact that these products are so popular means feminist values are becoming more mainstream. And by wearing them, you’re telling the world that you support women’s rights ― something you absolutely have the choice to do. But is that enough? 'It tends to cheapen the fight for women’s equality down to what you can buy,' said Martell, who compares the satisfaction some people feel when they buy these products to a placebo effect. By slipping on a T-shirt, they feel like they’re contributing to change. But anyone can get dressed." Thanks Casey Bond for writing about this important topic in HuffPo, and for letting me weigh in! https://lnkd.in/erwMBYm #marketing #advertising #culture #fashionmarketing #change #feminism …see more

On #culture and #change : “...after we’d closed the warehouse and trucking operations, we had about 90 employees in Oregon. We assessed each one on competency and cultural fit. We graded people as positive cultural leaders, neutral, or cultural detractors. If people were cultural detractors (and many were), it didn’t matter how competent they were—we didn’t want them.” …see more

I so enjoyed my conversation with Yvette White , General Manager of HR at Microsoft US. We spoke about how to embrace a growth mindset, purpose, her take on Modern #HR , and what it's like to manage five different generations in the workplace. Watch our full interview for her three key leadership lessons: aka.ms/AA5mwz7 #HR #HRTech #sponsored #digitalbusiness …see more

Hey, I really want to talk to you. Yeah you. I wanna know how content marketing is structured in your marketing organization. Do you have multiple people working for one head of content? Let’s chat. Does a small content team roll up to demand generation? Is content “no one’s job” and just part of brand / comms / PR? If you’d be willing to share some insights via phone or email (or coffee if Boston-based) you’ll be privy to what I learn at no cost and before anybody else. This is not sponsored, just fueled by my own curiosity. So, let’s chat? Katie@katie-martell . com or DM me here. Thanks! #marketing #contentmarketing #b2b #b2c …see more

In two weeks I'm headed to San Diego for the Vendasta event, Conquer Local. This team ( Dani Mario Jeff Tomlin ) puts on a great party, and a seriously compelling lineup for agency owners, media executives, or marketing consultants. The best part? My talk follows a keynote from Kevin O'Leary , the truth-teller of Shark Tank. Takes one to know one, and I can't wait to join this crew. Join us? Link in the comments. #digital #localmarketing #SEO #agencylife …see more

#Boston!  Boston Content  is holding a content hackathon 6/20 at Fidelity Labs. Does your brand need help with content marketing or want an infusion of fresh ideas from the BosCon brain trust? Apply now before June 1.

Control is for beginners.  "When we don’t give our people the space to take calculated risks, learn, apply, and iterate, we are really risking our future.  While there is a risk to improvising and spontaneity, control brings its own insidious dangers. In our push for perfection, we over-engineer." …see more

"A funnel is a "pipe" that slows down the speed at which matter moves through it, but everything that enters it comes out the other side. In a marketing sense, we're really "qualifying" leads and "filtering out" those who are unlikely to convert. Needless to say I can't bring myself to call them "funnels" anymore..." …see more

Great afternoon guest lecturing about marketing at Boston University Questrom School of Business . Smart teams, cool business ideas. Drones for farmers? Why not!

I got to live a well defined and clearly articulated culture at Netflix first-hand. So, whether I'm interviewing or consulting, I encourage companies to actively think about defining their company culture. Not just values but a framework for everyone at the company to know how to operate successfully. And with the advent of remote work, that's even more critical. A well-defined (note: I do not mean not rigid) and well-articulated culture helps employees know what to expect from each other and the company. And what the company expects from employees. It helps guide interpersonal decision making and can positively influence company workflow. #netflix #culture #companyculture #companyculturematters #strategy …see more

When The Walt Disney Company , Apple , and ESPN launched their streaming services, I was struck by what I thought were mediocre names. Now with the launch of Discovery Inc streaming offering (and yet another "+" name), I've come to realize my initial thoughts were, well, wrong. Here's why. #ott #disneyplus #appletvplus #espnplus #discoveryplus #disney #apple #espn #discovery #naming #streaming #brandequity #branding …see more

It's important to make a great first impression in business or when building new relationships with peers or work colleagues. These six signs will let you know you've succeeded.

If you're thinking about making the leap from your current job, this tale of woe may give you the courage you need to go out on faith/start planning in earnest.