Spotify launched a tip jar, prompting criticism that they should pay artists better. An example of a brand saying they want to address a problem, but downplaying the more meaningful role they play in fixing it.

Before April 17, will you take this 5-7 minute survey on #ABM and #B2B account engagement? Two $250 Visa gift cards are up for grabs. Questions include: 1. Where is your company in its ABM journey? 2. What % of your marketing budget is dedicated to ABM? 3. Who owns ABM in your organization? ... and more. You'll get quick access to what your peers in #marketing and #sales have to say as well. Take the 5-7 minute survey now, and thanks on behalf of my friends at Engagio >> …see more

I had the great pleasure of meeting Mandy McEwen this week. If you don’t know her, you’ll want to. Her story is inspiring for any entrepreneur: “Know in your heart you have what it takes and fight harder than anyone else to get what you want in life.” https://lnkd.in/erj84SB #marketing #IWD2020 …see more

All talk? 11 companies signed a letter denouncing #Tennessee ’s anti-LGBTQ legislation, including Nike Hilton Lyft IKEA Group Marriott International + more. But, companies including Amazon contacted by CNBC did not indicate any change in plans in response to the governor's announcement that he would be signing the bill into law. Currently, the HRC does not deduct points from corporations for not taking a stance on anti-LGBTQ issues. It likely should. #LGBTQ #pandermonium https://lnkd.in/ekwFHc3 …see more

Tis the season of predictions, and my friends at Marketo, an Adobe Company are not immune to the allure of foretelling what's to come in the #marketing industry. Who can blame them? So much is changing, it's incumbent on us to be prepared for the years ahead. In their new eBook, they've asked 10 of us to look deep into the future. My prediction is centered around the precarious state of trust in #business . …see more

The amazing Heidi Erdmann-Sullivan dressed up as Pandering Panda for halloween... best costume ever! https://lnkd.in/dmQgzgB …see more

" #Freelance work makes up nearly 5% of U.S. GDP + more people than ever — 28.5 million people, or half the freelance workforce — say it's a long-term plan.... but it's not as lucrative as they think it's going to be."

Tessa Myers is an extraordinary business leader. As Regional President of Rockwell Automation for North America, she is responsible for all commercial #operations in the United States and Canada. I had the chance to sit down with Tessa and learn about her remarkable path to where she is today, key lessons about leadership and her unique perspective on #digitaltransformation . Watch our conversation here: aka.ms/AA5rok2 / You’ll learn: 1. How the Industrial Internet of Things is creating a connected enterprise 2. The most overlooked part of digital transformation 3. What modern manufacturing customers have come to expect (and how to meet those needs) Watch episode 4 of Learning from Leaders, in collaboration with Microsoft #digital #sponsored #businessleaders #ModernManufacturing …see more

Unleash Possible named one of the "Best B2B Marketing Books of all time" (#10) -- proud to have played a role in this project with Samantha Stone . A great resource for B2B teams.

Watch this short video in which I feel like a wannabe Youtube celebrity and say pithy things like "make money, not war."

“Now is a golden moment for marketers to be at the heart of the boardroom. They need to help their company seize the upside of disruption in this transformative age.” John Rudaizky …see more

Sam Melnick from Allocadia and I are both presenting at Connect to Convert in NYC later this month. Catch his talk with Anna Alexander of Pitney Bowes and mine on creating buzz (what else!?) See you there! Beth Negus Viveiros

The very smart Katelyn Holbrook is giving a webinar today on getting your content placed in the media. Wednesday, June 21, 2017 – 1:00 PM ET It's worth a listen: …see more

This is great news! Congratulations Natalia Karayaneva , Denitza Tyufekchieva , and the entire Propy Inc. team for pushing forward the concept of moving real estate transactions securely online. #realestate #blockchain #propy #vc #timdraper #escrow #titleinsurance #internationalrealestate …see more

When I’ve been asked over the last year or so where Netflix needs to head, my answer hasn’t changed - localized content. So, while The Hollywood Reporter may find this “shocking,” anyone paying attention to trends (and those who don’t understand the company culture) don’t. That said, Cindy Holland was beyond pivotal in transforming Netflix from content aggregator to content creator to international entertainment powerhouse. Cannot wait to see what she does next. #netflix #netflixoriginal #streaming #originalcontent #ottplatforms …see more

This is a great deep dive from CB Insights into TikTok and it's parent company ByteDance . If you think TikTok is just a silly little video app, you might want to dig into this to see how ByteDance is going to leverage what they've learned from TikTock in many different verticals. #tiktok #bytedance #cbinsights #socialmedia #recommendation #strategy …see more

Read this. It is a great, if not a bit long, piece that compliments Marc Andreessen's framework of not asking "will this work?" but "what happens if this works?" (i.e. what are the implications of success?)

Remember, Brand Promises needs to be rooted in the problem(s) you're solving for your customers. It is a guiding statement for consumers AND employees, not a tag line. #brand #brandpositioning #brandpromise #marketing

Great piece on how to think about establishing proxy metrics to gauge whether or not your hypothesis is actually correct by friend and former colleague Gibson Biddle . A must-read for any product folks.

Interesting visualization of how/where tech giants like Apple , Alphabet Inc. , Amazon , Facebook , and Microsoft make their billions. #facebook #microsoft #visualization #amazon #apple #alphabet #google #profitcenters …see more