#PR and #marketing friends, it's time for an intervention. Katelyn Holbrook and I are going LIVE Thursday at 1pm to talk PR during a pandemic - B2B and B2C. What do journalists want? What will work? What will backfire? Join us as Katelyn shares how to approach this delicate situation and lead your organization with a smart #communications strategy. Add to your calendar >> http://evt.mx/C6OT1brP …see more

Join me LIVE for Exceptional Truths featuring Toby Murdock + Zoë Randolph . We'll talk about why the #contentmarketing strategies that worked 10 years ago don't hold up today, especially at enterprise firms. THU 2/27 at 2pm ET RSVP: https://lnkd.in/edgN2nt …see more

“The biggest casualty of the decade was trust.” “ #Socialmedia , which came into its own in the 2010s, accelerated the filter bubble effect further, as algorithms designed to maximize user “engagement” (& therefore maximize ad revenues) fed people customized data & ads that tended to reinforce their existing beliefs / interests.” “This is why Republicans/Democrats, conservatives/liberals, have trouble even agreeing upon shared facts — a development that has undermined trust between different groups, fueled incivility + sped up the niche-ification of culture that began years ago with cable tv + internet.” “platforms #Facebook #Twitter #Instagram have enabled politicians (as well as advertisers, Russian agents and alt-right conspiracy theorists) to circumvent gatekeepers like the mainstream media and reach out directly to voters.” “‘Influencers’ replaced experts, scientists and scholars; memes and misinformation started to displace facts.” “As the news cycle spun faster and faster, our brains struggled to cope with the flood of data and distraction that endlessly spilled from our phones.” …see more

This is why great companies invest in awareness. Pick your poison: PR, thought leadership, content marketing, social. Channel doesn’t matter, your dedication to air cover does!

Our next Boston Content event is April 30th, 100% focused on #content at larger, enterprise firms, and features Jessica (Strecker) Bergmann , Rebecca (Burke) Joyner , Sarah D. , Jack DeManche , Melissa Nazar and Bob Meindl . As if you needed another reason to join, it's at the beautiful TripAdvisor office in Boston. Tickets on sale! $10 WHATTA BARGAIN! https://lnkd.in/eZQqk8T #boston #marketing …see more

To me, customer experience is about managing every opportunity we have to create, or lose, trust with our buyers. https://lnkd.in/eCPEbzN …see more

"We can’t change what we do until we change how we see. And a change in thought always precedes a change in action." Tamsen Webster

#socialselling and personal branding for #B2B #sales pros: Do you know of a great example? A hot take? (Some say “I hate it.” Others can’t imagine selling without it.) Seeking input for an upcoming project.

What happens when your event sells out in 24 hours? You set up a livestream, of course. Due to popular demand we're broadcasting next week's Boston Content #INBOUND event. Sign up for free, virtual access and full recording of our speaker lineup, including: 1. Elle Woulfe presenting research on the on-demand economy and how it affects #B2B content 2. Daniel Waas sharing results of a new study on #content consumption habits 3. Yours truly sharing important data revealing the state of modern buyers. In the world of business, words matter, but this night is all about the numbers. The livestream kicks off Wednesday 9/5 at 6:00pm ET - hope to see you there! This event is in partnership with HubSpot , PathFactory (we used to be LookBookHQ) , and LogMeIn . #INBOUNDand #marketing #business #contentmarketing #boston #research SIGN UP HERE: https://lnkd.in/dmfzVnU …see more

Excellent points from Chandar Pattabhiram "The whole is greater than the sum of its parts. As a #B2B #software company, only a Tribe can make you a Titan in today’s customer-driven world." ​ https://lnkd.in/dPrmyhJ h/t Hally Pinaud …see more

Boston Content is seeking volunteers for its leadership committee. Learn more about open positions, and apply by May 31st!

I was invited to the Womens Leadership Forum earlier this week from the Ad Club, where Madge Meyer spoke to a room of 1000+ women. "I could not get enough of Madge’s easy humor, or her confident humility. I realize “confident humility” may be an oxymoron, but what I witnessed was a delicate balance of touting her remarkable success, sharing lessons born of mistakes, all delivered with an empathy that left each of us feeling that her journey was – or could be - our own." Read more in today's post: …see more

Read this article. "Of course, successful sales rarely happen solely as the result of a great deck. In order for salespeople to be successful, the entire organization must align around the narrative about change, Promised Land, and Magic Gifts." …see more

Check out my latest podcast with Hippo Direct and Max Branstetter , #WildBusinessGrowth , where we chat everything from how to win clients to the value of market research: #podcast #marketresearch

With so many out of work, I thought I'd re-share this piece I wrote on using the "laddering" technique to understand what underlying skills you actually have. Self-assessment can be hard. When we look at "what we do" we tend to get stuck in the definitions of the roles and the industry we are in. By "laddering," and getting to those underlying skills, you can start to see that many if not all are truly applicable to other jobs and even other industries. While not a cure-all, I hope this helps. #evaluation #skillsets #laddering #unemployement #unemployed #employmentstrategies #hr #humanressources #jobseeking #jobhuntingtips …see more

One could be forgiven for thinking the only thing of value on Peacock TV is "The Office" because this is how they are presenting their plan tiers. Also, fun fact: having a plan that says "no ads*" when the asterisk says there will be some ads means you're lying to consumers. Blockbuster tried to pull that with their "End of Late Fees!" which wasn't. And it didn't go well. #peacock #streaming #streamingtv #streamingwars #netflix #hulu #amazonprimevideo #theoffice #ottvideo #disneyplus …see more

If you're a startup, it can be exciting to get featured in TechCrunch or The New York Times . And it can be exciting to ink partnership deals with bigger brands. But both PR and partnerships should be strategically aligned with the goals of the company and the objectives of each. At Netflix , our PR team had a dual focus - business press and mainstream press. Each area had its own objectives. For example, getting CEO Reed Hastings featured in The Wall Street Journal might be a way to signal to institutional investors whereas getting on the Today Show (morning) would be about boosting our bona fides as a legitimate company to consumers. Similarly, for partnerships, we pursued alignment and growth. In 2001, when our target market was mainstream early adopters. So we partnered with Best Buy . Among other things, they sold DVD players and DVDs. So the overlap was perfect (btw, they sold our free trial, when a customer converted from fee to paid, Best Buy got a bounty). Just getting coverage isn't enough, it has to be the right coverage to advance your goals. Likewise, just partnering isn't enough, it should align with your offer and advance your goals as well. #marketing #pr #bestbuy #netflix #TheNewYorkTimes #TheWallStreetJournal #Comms #communications #partnerships #startups …see more

While making sales is definitely good thing, it can lull companies into a false sense of security. Today I'm sharing 3 things we've seen that, if not addressed even in the slightest, can be waiting for companies when sales aren't great. #sales #maketing #brand #companyculture #uniteconomics Uber Airbnb Brandless, Inc. #uber #airbnb #brandless …see more

I don’t typically get overhyped about video conferencing or presentation software but mmhmm seem like it’s about to outshine Zoom Video Communications and Google meetings significantly. #mmhmm #videoconferencing #zoom #zoommeetings #zoomcalls #googlemeet …see more

I find it odd that in 2019, it needs to be said that brand marketing is, essentially, reminder marketing. We all have high evaporation rates when it comes to absorbing all of the brands we interact with every second of every day. Unless a company has strong brand awareness or tons of cash to maintain ongoing brand campaigns, they are better off conducting brand-driven performance marketing instead. #marketing #advertising #brandmarketing #performancemarketing #business …see more