Just like with any channel, how a company behaves on social media should be driven by the needs of the target audience and reflect the brand attributes. Just because one sees a company or companies getting attention for being snarky or daring, doesn't mean all companies should follow suit. #brand #brandattributes #brandpositioning #socialmedia …see more

It makes all the strategic sense in the world for Warby Parker to expand into contact lenses. What's puzzling is why they created a sub-brand to do it? After all, you'll be buying them from the Warby Parker website or physical stores. #warbyparker #subbrand #brand #brandpositioning #brandstrategy …see more

Pro tip: If I sign up for a free trial with your Saas company and you send me a quick email asking if I have any questions, and I send a reply email with said questions almost immediately, maybe don't take over 24 hours to get back to me? Quick communication is great but follow-through is critical.

The fact that Burger King Corporation 's "Whopper Detour" campaign, which offered one-cent Whoppers when you ordered via their app at any McDonald's location, is winning advertising awards is not surprising as it was pretty dang clever. And spot-on for their challenger Brand position. What's eye-opening are the stats the campaign produced: - 1.5 million Burger King app downloads - 3.5 billion earned media impressions - 37-to-1 return on investment No word on actual sales number but a 37-to-1 return on investment is a pretty good indicator that this worked. Big time. #advertising #earnedmedia #marketing #challengerbrand #burgerking #mcdonalds #adcampaigns #whopperdetour #measureeverything #brandposition …see more

Another savvy brand move from Burger King Corporation . Burger King is a challenger brand. And while they are clearly trolling McDonald's "Happy Meal" here, this is actually so much more than mere trolling. They're reaching out to their customers in a realistic way. Even partnering with Mental Health America to raise awareness during Mental Health Awareness Month. There's a reason why there are a range of emojis that one can use to react to stories on Facebook and now on LinkedIn . Burger King is tapping into that idea to connect to their customers. And no, I do not think this is going solve mental health issues but raising awareness of options and potential help is never a bad thing. #burgerking #mcdonalds #trolling #brand #brandmarketing #challengerbrand #mentalhealth #fastfood #mentalhealthawarenessmonth #metalhealthamerica #marketing …see more

Why did Bezos change his mind? Because he was wrong. Advertising, especially brand advertising, is pretty important given Amazon 's the level of brand recognition. They need to be in the business of reminder marketing (brand advertising) in addition to other marketing efforts. Also, the idea that product solves everything, therefore, there's no need for marketing is a dead-end strategy. #advertising #marketing #branding #amazon #brand #brandawareness …see more

Well, we knew it was coming. The Walt Disney Company just announced the name and launch window for their Netflix rival, Disney+. Should be interesting to see how/if this impacts subscriber numbers for not only Netflix but Amazon , Hulu , Vudu - Movies & TV , and the upcoming efforts by Apple . My guess is that Amazon and Apple are relatively safer here as their streaming offering is tied up with a boatload of other value for consumers. #netflix #disney #ott #streaming #entertainment #ottwars #streamingmedia #apple #amazon #hulu #vudu #apple …see more

Tasha Eurich says asking yourself what not why can help you find value in self-reflection and build self-awareness.

Many scoffed when The Coca-Cola Company 's Diet Coke division decided to re-work their brand strat and marketing approach. Yet, it's working. How could so many have gotten it wrong? Aside from the obvious (that everyone seems to be prone to snark), Diet Coke did two things right: 1/ they based the move on consumer research 2/ they did it while retaining elements of the master brand leveraging over 100 years of brand equity …see more

This should be a wake-up call for any CEO that is out lying, or even considering stretching the truth, to investors. Sadly though, I suspect it won't be the last time we see something like this.

Pretty good, short read on the process of writing that applied to any subject or genre. Inspired by the great Isaac Asimov.

Keep it positive and encouraging to make the most of feedback opportunities. Model yourself after Alicia Keys...

Less than 5% of journalists trust a company's blog or a company's social media account. According to a recent six-country poll of more than 1300 journalists commissioned by Cision. It's scandalously low!  https://lnkd.in/gsJbZe9 …see more

I've travelled around the world yet I keep running into people I know. I know people with the same experience. How is that possible with 7.6 billion people? It shows that we don't get out much. We stay in the same small circles even though we travel the world.

Let's talk about systems. On December 1, 1913, Henry Ford installed the first moving assembly line for the mass production of an entire automobile. His innovation reduced the time it took to build a car from more than 12 hours to 2 hours and 30 minutes. The new system was much more efficient. Under the old system, even if EVERY worker was productive, building a car took 12 hours. Why did the new system drastically improve productivity? Because systems affect outcomes. Are there police officers who are good people, with good intentions? Of course! But this does not change the fact that the SYSTEM is broken. If racist, prejudiced cops are being given a license to kill, and black people are being murdered at astronomically disproportionate rates, the system is broken. If laws and sentencing are applied to benefit some racial groups and not others, the system is broken. Have you ever wondered why being caught for underage drinking or doing drugs at a white college party has little to no consequences, but there are black men who have been in prison for years for possession of marijuana (even though white America has now turned marijuana into a big business)? Once a crime is no longer associated with blackness, it is deemed more socially acceptable. #SystematicRacismExplained …see more

“In other words, we, as a society, reap the seeds we sow into the minds and hearts of our children. Discrimination, police brutality and other forms of state-sanctioned violence have plagued black communities, and particularly black children, in this country for decades. From The Central Park Five to Ruby Bridges, unjust acts committed against and witnessed by children of color perpetuate feelings of rage and resentment in future generations and legitimize the presumption of unquestionable inferiority.” …see more

Ladies in LA - SAVE THE DATE!!! If you’re working to build your own business, monetize your gifts, or climb the corporate ladder successfully, invest in yourself by attending the next Femme n’ Fortune. We have an *INCREDIBLE* line up of speakers + gift activations + free drinks + live music + bomb sponsors. Who says dream chasing and networking can’t be lit?! Limited tix available! -> https://lnkd.in/gmk-XJw …see more

Two Black women paved the way, putting everything on the line. One white woman reaped the benefits. #KellyeMedia #writing #communication #blogging #inclusion #equality #bias #racism

Interesting: "The discrepancy between how white allies see themselves and how people of color see them may have a lot to do with the act of and response to microaggressions in the workplace." #bias #inclusion #diversity #racism #communication #KellyeMedia …see more

Senator Kelly Loeffler does not want her team the Atlanta Dream to visibly support Black Lives Matter — and she means it. #racism #sports #blogging #writing #KellyeMedia