對香港的媒體朋友： 來自香港賽馬會慈善信託基金、麥肯錫公司、 Mother Wants Your Opinion和亞洲國際博覽館的高級行政人員將與Generation 創世代一起爲與會者介紹該創新項目。當日，麥肯錫公司及Generation 創世代還將聯合發表名為「收窄教育與就業之間的缺口」的報告，闡述當今香港的年輕人和僱主面對的五大挑戰。講者亦會分享「鼓掌X創世代」如何應對這些挑戰。此外，兩位「鼓掌X創世代」的第一屆畢業生亦會爲與會者分享他們的真實經歷，包括參加課堂前後的轉變，以及現在完成課堂後的職涯。 活動詳情如下，如蒙撥冗參加，請回覆本郵件報名。 時間與地點：2018年6月6日（星期三）下午3時至4時 地點：請與我儘快聯繫 …see more

Sometimes quitting is the right thing to do. Sometimes your desire to be authentic can get in the way of growing into the person you want to be. But I can always much always count on Adam Grant to have nuanced insights into some of the jargon we use around personal and professional development. …see more

A panel about women unlocking their potential in tech? Led by Diane Hessan ? I'm in. Are you? Tuesday October 27th at 11am ET. Register here: https://lnkd.in/djwPSJW via Brightcove Feat. LaShawn McGhee Ritcha Gupta Ranjan Namita Dhallan and Brenda Darden Wilkerson …see more

The rules of #marketing are changing in real-time. The truth is - there are no rules for the collision of marketing and social movements like we're seeing in 2020. It's on us to create them -- listen further in my conversation with Samantha Stone on The Marketing Advisory Network podcast, Unleash Possible. https://lnkd.in/dWrJVGJ …see more

Helpful free event for #marketing and #CX pros coming up on August 6th -- the #OracleCXSummit . It's hosted by Jay Baer and features Rob Tarkoff , Shashi Seth , Holly Simmons , Rossa Shanks from Dow Jones , Andrea Tucker , and Bryan Finfrock from Oracle Marketing Cloud . Sign up here > https://lnkd.in/dCaFtx6 …see more

"Standing by someone is bare minimum. Donations help -- keep doing that -- but don’t throw money at this and then walk away. Listen. Think. Commit. Do the Work. Hire. Advance. Engage. Risk. Grow. Change. Repeat. You cannot powerpoint your way out of this one.” Jess Weiner …see more

"The outcome: poignant personal discussions about loneliness, all led by Sprite." ... I get brand values and connecting emotionally and "authentically" but this is bordering on absurd, don't you think? Via: https://lnkd.in/eun-2Dv …see more

Samantha Pirraglia and the team at RXinsider asked me about #B2B #marketing right now. I'm curious as to how brands are understanding buyers and their current mindset. Stress does crazy things to the human brain. It prohibits us from reflection, contemplation, and thoughtful decision-making (making complex B2B purchases especially difficult and lengthening sales cycles in the process.) The charter right now seems to be simplifying buyers’ decision-making. Perhaps dumping more information onto people who are already living in a 24/7 news cycle doesn't help. How can we be more prescriptive and practical? Is the answer interactive content like calculators, diagnostic tools, benchmarking tools, simulators, or recommenders? How are brands helping buyers get to the personalized information they need, faster? Full link in comments, as ya do, and would love to hear your thoughts >> …see more

In one team's attempt to "do something useful in this crazy moment" dscout talked to 900+ people to paint a portrait of American life in the pandemic. Stories include healthcare workers, teachers and so many others affected. It's a chilling, but pragmatic glimpse into the attitudes and behaviors of those we're all selling and marketing to at this moment. I encourage you to share with your teams as a way of understanding their buyers' state of mind. Thanks Matt Lardner for sharing! …see more

Marketers... in a recent eBook, Gurdeep Dhillon , Global Head of Commercial Marketing at Adobe Experience Cloud, said: "the integrated campaign will be dead in five years." I HAD to invite him to go LIVE with me to unpack this bold and controversial POV (which you can read in this eBook https://lnkd.in/eYvsD_b ). Join us live FRIDAY at 3pm ET as we discuss: - Why he thinks the integrated marketing campaign as we know it is going the way of the dodo - What’s a better alternative to take its place to meet the needs of modern B2B buyers - Whether you are "bucket filling" or "bucket dipping" Exceptional Truths is a series featuring real talk with exceptional individuals, hosted by me. RSVP here: https://lnkd.in/eSwYKa4 #marketing #B2B #marketingautomation #CMO #demandgeneration #ABM #mktgnation #martech …see more

Boston event next week (THU 2/27): A story of overcoming the odds in an age of content chaos. Next 50 to register get a free book. Authors of "Mastering One Voice" Zoë Randolph and Toby Murdock will be signing FREE copies of a just-released new book for #contentmarketing pros. Come for the free book, stay for the discussion with Sarah D. on why content operations is a priority for #marketing teams. Organized via Boston Content . https://lnkd.in/ef5F6N7 …see more

All -- a client is seeking a company / agency to partner with on course creation, or a consultant who develops and builds courses. I know everyone and their mother has a course now, so please do hit me with your recommendations. Thank you!

Organizations who claim to support the rights of LGBTQ employees and customers (e.g. those who march in pride parades) have an opportunity in Tennessee to do so now. Will they? Will consumers hold them accountable? "In April of last year, 11 companies signed a letter in coalition with the Human Rights Campaign denouncing Tennessee’s anti-LGBTQ legislative momentum, including Nike, Hilton, Lyft, IKEA, Marriott and several others. However, companies including Amazon contacted by CNBC did not indicate any change in plans in response to Lee’s announcement. Warby Parker co-founder and co-CEO Dave Gilboa said in an email to CNBC, 'Nashville is Warby Parker’s second home, and we want to see the city and state continue to thrive. We strongly urge Governor Lee to reconsider. ...FedEx, which touts a score of 90% on the HRC equality index and did not respond to a request for comment, is the largest company headquartered in Tennessee." …see more

"Digital matters, but people matter more." Jaqi (Jacqueline) Saleem Chris Robertson #CX #digital

Tool recommendation: Many people ask me for freelance content help -- it can be hard, especially in #B2B , to find reliable writers with subject-matter experience. I highly recommend trying nDash.co , which maintains a network of 8k writers. You can find the exact type of writer you need, they can pitch ideas to you, and you can manage their assignments all on one tool. They're also good people. Kudos to Matt Solar and Michael Brown for building a great solution for both writers (some of whom are earning 5-figures a month) + marketing teams. Start here >> https://lnkd.in/eTDRyeW …see more

New: The 7 Deadly Sins of #Startups #Marketing 1. Poor expectations 2. Trying to do it all 3. Imaginary market, imaginary problem 4. Competitive delusion 5. Underestimating the real competition 6. Vague on value 7. Hiring the wrong people All detailed in a new post, with video + slides from my #INBOUND19 talk. ARTICLE: https://lnkd.in/ekC5bBx SLIDES + VIDEO: https://lnkd.in/eyd2cy3 …see more

"Companies have learned that a new generation of employees is not going to mindlessly bow down to the doctrine of shareholder supremacy. Indeed, we’ve seen how today’s workers are willing to walk out in protest or call out their bosses when they see misconduct and discrimination, or environmental plundering, or questionable contracts. CEOs “invariably say the constituency that’s truly driving their newfound social activism is their employees,” Fortune’s Alan Murray writes of the strengthening demand for corporate activism. “Millennials, in particular, may be driving the change more than anyone—and, more important, they’re choosing to work at companies that are driving change too. Among those ages 25 to 34 in [a]Fortune/NP Strategy poll, 80% say they want to work for ‘engaged companies.'” Accordingly, the embrace of a more conscious or compassionate form of capitalism has been introduced by some corporate leaders as a fresh idea, designed to appeal to a new era and a new generation." …see more

An important call to arms from Doug Kessler for our #marketing brethren (and sistren!): take back your website! "this is what I don’t get: for a huge proportion of B2B companies, the marketing team does NOT own the website. Something called the Web Team owns the website. For many, many B2B companies, marketing can’t even post anything to the website at all. Or, if they can, they need to get in a queue and wait for a slot. Or maybe they get access to the blog but nothing else. This, to me, is institutional insanity (a form of crazy created by the dysfunctional relationships of otherwise highly sane and intelligent people). Marketers need to be able to market. The website is our single most important channel." …see more

“When they launched Marketing Nation six years ago, Marketo used three deceptively simple, but powerful words as the lead into the announcement: marketing is hard. Marketo said what everybody in marketing already knew – but the fact that they said it to the world meant something bigger. “ …see more

IMO: #ABM is where thought leadership is brought to bear, as every touchpoint w/ an account is a chance to demonstrate the quality and the caliber of your organization's thinking. Thanks Brandon Redlinger for having me weigh in here! #marketing #advice …see more