B2B Content

One of our clients just posted how she's made over $600k from working with us. Here's the thing that a lot of people missed from that. 👇🏽 ✅ You have to have something to sell. She has found that success because she's driving that traffic to a business. If you don't have something to sell then you're not going to make much money. Even if it is as simple as, "I'm an influencer... pay me to promote your product and I will get you X in return." Or being paid for speaking engagements or workshops. Without something to sell, you're not going to make much. ✅ There has to be a strategy. Screaming into the void may bring some results, but not the best results. ✅ My team is only a part of the solution. We aren't the whole solution. Our job isn't to make your business better. Our job is to give you a "microphone." It's why we are so picky with who we work with. We have to like you, there has to be an "it" factor, and we have to be confident that we can get you to your goals. I'm all about creating content. And if you do it right they definitely work in tandem. But often times [especially on LinkedIn] we put more importance on creating than we do selling... and you don't have a business if you have no cash flow. #justQ 🖖🏾🖤 #business #startups #entrepreneurship …see more

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Running a B2B ecommerce store? These pointers will help you maximize inbound leads, smooth out your user experience, and keep your clients happy.

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#Accountants can’t wait for a new normal to resume selling. While we are not out meeting with prospects face-to-face, #CPAs still need to keep the pipeline full…and that may require we change what we’ve done in the past. To understand what selling looks like today, I’m talking with The Accountable Growth Coach Dennis MacGillivray . Don’t miss this episode of Let’s Get Radical…LIVE for selling tips you can use today. #RadicalCPA #CPALove #accountantlove #AAMKT #accountablegrowth #sellingskills …see more

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Most #accountants don’t like doing traditional write-up work for clients … actually, it sucks! It’s mundane, time-consuming work when #CPAs would rather be providing proactive advisory services. I’m talking with Chris Mahl , president of Botkeeper , and Byron Patrick, CPA.CITP I CGMA , VP of growth and success at botkeeper, to hear how #CPAfirms are using automation to ease write-up headaches. Listen it to see how you can reduce the workload while adding recurring revenue!!! #accountingtech . #RadicalCPA #CPALove #accountantlove #accountingsoftware #ai #tax …see more

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In just 60 days… 🔥A comedian broke Facebook's fundraising record…$40 million in 4 days. 🔥Life-saving diabetes medicine was delivered...via drone. 🔥A 3-D printer reduced homelessness...by printing an entire neighborhood. Yes, things are changing fast. But, look at how fast messages are scaling, new audiences are being reached, and brands being elevated. That can be you and your brand in 2020. In a b2c transaction, the consumer wants to avoid regret. In a b2b purchase, the buyer wants to avoid blame. If you want to grow the b2b side, elevate credibility and trust. That's where we come in. We boost awareness, trust, and reputation. As a result, market share swells and revenue surges. What could the next 60 days look like for you if you did things differently? Let’s chat so I can share a few ideas with you. Send me a DM. #B2B …see more

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Are you trying to ensure your clients take advantage of every opportunity the CARES Act presents them? It’s not as easy! Nellie Akalp , founder and CEO of CorpNet is sharing what she’s learned throughout the application process and how her company can assist you and your clients. Listen in to help your clients better navigate their options. Afterwards, explore partnership opportunities with CorpNet as to how they can help you and your clients with SBA CARES Act relief assistance and with entity creation and corporate compliance services in any state - https://lnkd.in/e6qqKE8 #CPAs #Accountants #covid19 #Coronavirus #RadicalCPA #CPALove #AccountantLove …see more

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There’s no denying that when it comes to influencer marketing, B2B companies were late to the game. Here’s how to update and expand your arsenal of influencer tactics and create a campaign that will capture the connected consumer’s attention—along with their wallet. …see more

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Personal branding and profile optimization are just the corners of the Linkedin puzzle... what about LinkedIn Ads, InMail, and video content creation? You need to fill in your marketing strategy! Did you know that... 👉 Campaign Size Matters: You want a large enough audience to be significant, BUT small enough to still be relevant. Most successful campaigns = 60k - 400k 👉 Combine Powers: Pairing sponsored content with InMail marketing to executives is a recipe for success: 25% increase in open rates 95% increase in CTRs No worries - I'm here to help! Send me a message if you'd like to learn more ✉ What's included in your social media strategy? Are Ads a part of your lead generation program? #SocialMedia #DigitalMarketing #Marketing …see more

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Google Ads vs LinkedIn Ads for B2B - who wins? We deep dive to cover which you should be using for your lead generation efforts!

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COVID-19 presents extra challenges for businesses as they adapt to a changed economic landscape and new consumer needs and preferences. As our global CEO Chris Cartwright explains in this video, trust will be more critical than ever. TransUnion can help. #InformationForGood #MakingTrustPossible #covid19 http://transu.co/6002G63BM …see more

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Driving leads from LinkedIn Ads is great, but I get asked often about how to nurture and convert those leads afterwards. I'm partnering with Danny Bermant  to answer that question. Join us this Thursday at 1pm EST for a free webinar on how to generate high-value B2B leads and then how to turn them into customers. Interested? Click the link in the first comment below to join, and I'll see you there! …see more

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At least 50 major #b2b conferences have been cancelled because of the pandemic - depending on the timing and your business plans, that might be a minor setback or a major disaster. But missing events doesn't have to mean missing out on #businessleads . Here are the #marketing strategies you need right now to grow your business and generate leads. https://lnkd.in/d2yNXWN …see more

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The bad news: trade shows aren't coming back just yet. The good news: there are other ways to find leads. What should you do to find qualified b2b leads that you can turn into customers? Start by: ✅ publishing more content ✅ sprucing up your landing pages ✅ publishing on LinkedIn Find the full list of tips on the Zen Media blog: #marketingtips #b2bmarketingstrategy #b2bstrategy …see more

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LinkedIn Ads vs Facebook Ads for B2B - who wins? We deep dive to cover which you should be using for your lead generation efforts!

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Did you know only 23% of B2B marketers use #LinkedInAds ? I interview Michael Stelzner where we discuss LinkedIn's status in the world of social media and where the opportunity is. Make sure to subscribe for more like this!

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Employees who are caring for an aging parent make up 20% of the workforce. Add to that, employees who are caring for a child with disabilities or an ill spouse or sibling you are looking at greater than 50% of employees who are managing care for a loved one. Learn more about the impact to your organization and what you can do to support working caregivers. Register: https://lnkd.in/ebssNz5 …see more

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Selling to other businesses is usually all about getting to the heart of it: practical value. But that doesn’t mean your PR campaign can’t have a bit of heart. Or humor. Or both. #PR #b2bmarketing #b2b #digitalmarketing #digitalpr #inspirations

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I’m such a geek...attending conferences where researchers present papers and discussants ask questions. Sometimes there are implications for financial intermediaries and retail investors. That’s where I hope the Money Management India platform will help disseminate such insights and get more discussion going. If you’ve read an interesting article, paper or book, or attended a conference session, please send in a summary or link to the source to [email protected] Thanks #investinginindia …see more

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Want more sales? Part of gaining more sales is adding to your pipeline. One common tactic for many businesses is outreach emails. Every Monday, The Salesborgs™ runs a LIVE email teardown. The Salesborgs is a community-utility-driven that runs on Discord , and our key focus is to level our outreach, from: 💡 Email ( Christopher Vanning , Patrick Joyce is great at this) 💡 Cold calls ( Justin Michael runs daily live cold calls) 💡 Video outreach ( Kayla A. Cytron-Thaler is a gun at this) Join and be a borg (link about the details below) #sales #b2b #outreach #emailmarketing …see more

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Your tech brand wants to increase market share. You want to attract new customers. So how do you do that? Answer: with a great PR strategy. Investing in your PR strategy can help you: ✅ strengthen your brand's reputation ✅ connect to your target audience ✅ promote brand values ✅ enhance your online presence ✅ achieve long-term success #pradvice #techstartups #prstrategy …see more

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Me and Justin Gray went on a #marketing vision quest to talk about the fundamental job of a CMO, newsletters and freelancing, how to engage buyers over long #B2B sales cycles, the role of #content and trust... and more. It's a 30 minute ride. Join us: …see more

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Whether you have 10 employees or 10 million, at least 20% of your workforce is struggling with managing life as a working caregiver and it's impacting their performance and your bottom line.  We can help you identify and empower the working caregivers in your organization.  Learn more at  https://lnkd.in/e7SsRRw or contact us at [email protected] to find out how affordable it is to add caregiver benefits to your organization big or small. …see more

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Are you a #journalist in a country where neglected tropical diseases (#NTDs) pose a serious public health problem? Would you like to explore your nation’s NTD control efforts, and produce compelling stories that amplify the voices of the people most at risk? If so, I would like to work with you in the weeks before Uniting to Combat Neglected Tropical Diseases and the partners of the London Declaration on Neglected Tropical Diseases release their 5th Progress Report at the Universal Health Coverage Forum in Tokyo. There are many story angles to pursue, including:  the role of community health workers, Water, Sanitation and Health (WASH) programs, Mass Drug Administration (MDA) events, and the role of technology in mapping NTD cases in endemic areas, just to name a few. And of course, you’ll want to get exclusive access to the 5th Progress Report when it is released next month, to communicate the findings to your readers, viewers and listeners. Let’s start a conversation now. Watch the video below about the London Declaration, and then tell me how I can help you produce a story.  #UCNTD #beatNTDs #globalhealth #globaldevelopment #ReachingTheLastMile #LondonDeclaration …see more

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Caregiving can be lonely business.  Working caregivers can attend virtual support groups from the comfort of home, on a lunch break or even on their commute home.  Contact us to find out how you can make your workplace caregiver friendly  at [email protected] .  #employeeengagement #employeerecognition #caregiving …see more

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On this episode we dive into the best and worst times of the year to advertise on LinkedIn, as well as how to handle the worst times so you can keep your #LinkedInAds performance high. Make sure to subscribe for more like this!

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Features and benefits of the new CLIQ® integration within Genetec Security Center... -Keys and locks will be imported as entities/credentials in Security Center. -Support of the various key modes and blacklisting of keys. -Keys activity audits are collected and returned to SC to allow proper reporting. -Each keys will support configurable re-validation periods to ensure keys needs to be re-validated by cardholders. Security Center access rules are pushed to CLIQ keys when associated with a cardholder. -Configuration of different daily shifts per CLIQ key. -Electronic access control without wiring or drilling. -Easy installation, since only the cylinder in the lock needs to be replaced. -IP57 rate d CLIQ keys, IP68 rated padlocks. -Easily replaced standard battery (within the key). Press👇 https://lnkd.in/eR235c9 #AbloyForTrust #Telecom #PROTEC2CLIQ #CriticalInfrastructure #criticalinfrastructureprotection #abloy #padlock #petrochemical #utility #oil #cybersecurity #oilandgas #celebratesuccess #security #telecommunications #energy #transportation #gas #cloudsecurity #assaabloyglobalsolutions #railroad #accesscontrol #cip #windfarm #renewableenergy #padlocks #technology #genetec #securitycenter …see more

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Curious about the world of B2B PPC? Join me, Frederick Vallaeys , and 2 other B2B geniuses for a live PPC Town Hall discussion on Wednesday, May 27 at 9am PT. Come ready for interactive discussion! http://ppctownhall.com/ …see more

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Today, the #b2bsales cycle is longer than ever. The average #B2B buyer researches, considers, and moves through the sales funnels of a number of companies during the purchasing process. Those #leads need nurturing - when you step in to provide tailored, timely information, you speed up the process and improve your chances of making a sale. …see more

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This solution provides a deeper view into employee financial behaviour, conflicts of interest and shared bank accounts between suppliers and employees — giving organisations a holistic view of corruption risks across the business. See how: http://gag.gl/ai4pWa #internalfraud #supplierfraud #employeefraud #economiccrime #fraud #lifestyleassessment #bigdata …see more

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Micro Influencers with a more responsive following may be right for your brand. #InfluencerMarketing

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As the digital realm has made our world smaller, every year, more and more #B2B companies are making the transition to doing business on a global scale. And according to a global survey by Episerver, 28 percent of B2B decision-makers believe expanding into new geographic markets is a top #businessopportunity for their company. But expanding into #globalmarkets isn't an easy process. Here's how you can do it right. …see more

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3 things #B2B content should make clear: 1. Your expertise 2. Your ability to give HOPE to a buyer struggling 3. Your vision for THEIR future Gartner found that 68% of the B2B buying process has no direct involvement with the vendor. The content and ideas we're producing in-market are stand-ins for our people. Audit that experience from the buyer’s POV and ask: Is the quality of your thinking clear? Read more in this 100% free, 100% un-gated (yes really) #marketing book written in partnership with TriComB2B https://lnkd.in/gW5tMHJ …see more

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Your #LinkedInAds are performing stellarly at smaller budget and you're curious when to start scaling? This is the episode for you. Listen and subscribe for more LinkedIn Ads gold!

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we have been busy bees indeed at MiddleGame Ventures and have published a fresh new post on our blog, this time covering a summary of our views and findings on capital markets & asset management. all this wrapped in fintech goodness. #fintech #financialservices #capitalmarkets #markets #investing #assetmanagement #openfinance …see more

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Watch our webinar on demand to explore the data-driven insights, forecasts and scenarios you need to consider during these uncertain times – and how you can use innovative tools and solutions to inform your strategies, effectively: http://gag.gl/TaMQ97 #Credit #CreditTrends …see more

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yes, b2b cross border flows is a massive opportunity. #b2b #fintech #payments #fx #currencies

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we have made several investments with Middlegame Ventures first common denominator: we were passionate about the market. second: we bonded with the finding team third: we believed in the product/market fit to all post seed startups, this is what you want from a VC investor. …see more

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Employees who are caring for an aging parent make up 20% of the workforce. Add to that, employees who are caring for a child with disabilities or an ill spouse or sibling you are looking at greater than 50% of employees who are managing care for a loved one. Learn more about the impact to your organization and what you can do to support working caregivers. Register: https://hubs.ly/H0g02hf0 …see more

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One of the frustrations that some firms experience in the beginning of the process of working with Botkeeper is that in order to document the workflows, we have to dissect each and every piece of the process. This goes opposite to the accountants' view that 'you should just know how it works.' But it's what enables automation to take those manual tasks off your plate. http://ow.ly/D2Tj50C1iEj #radicalcpa #botkeeperfordummies #bfd #automation #workflows …see more

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Caregivers make up 20% of the U.S. workforce, have 8% higher healthcare costs and their efforts to handle caregiving tasks at work cause decreases in productivity and more missed days.  Contact us to help you make your workplace caregiver friendly. [email protected] #caregivers #employeeengagement #employeebenefits …see more

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